Create meaningful interactions that brings positive change.
_ Approach & Solution
Audio Crumbs is an innovative way of stimulating interaction and communication between individuals, whether they know each other or not. Using the mobile application and headphones, participants are guided by the narrator, who tells them where to go and what they have to do. If each simultaneous experience is coordinated globally, each of the participants hears and follows separate instructions.
In a world where people are glued to their smart phone screens and more and more isolated in their various digital worlds, Audio Crumbs is an offbeat solution designed to raise awareness of the importance of face-to-face exchanges and physical interaction. The tool does not require any investment in hardware. The recordings, which vary in length and cater for different numbers of participants, are provided in several languages to avoid language being a barrier to the experience.
Just like the bread crumbs left along the dark forest trail by Perrault’s Hop o’ My Thumb and the Grimms’ Hansel and Gretel to avoid getting lost, Audio Crumbs are crumbs or fragments of sound that invite you to find your way by following the guide. The experience is as enriching as it is surprising, putting you in a performance and in contact with other individuals.
Focusing on a specific theme, each session can be experienced in a specific space – museum, public space, company seminar hall – or anywhere in the world, bringing together people who log in simultaneously. Each person has a different role to play and different instructions to follow, thus making for an experience that is individualized yet collective. Through your headphones or speakers, you hear both the narrator and the sounds and conversations between participants.
Examples Taken From Sound Scenarios. Shaking hands with a total stranger in a public space, listening in a museum to a historical character who becomes more alive and approachable, trusting your boss or work colleague or a total stranger even to guide you, blindfolded, along an unknown path, stay standing when all the others are sitting looking at you… just a few examples of highlights from some of the Audio Crumbs scenarios!
Target. The tool can be used for various purposes: as a fun and innovative way of presenting a place or activity, in enhancing communication, stimulating interaction, reinforcing cohesion and group dynamics by allowing participants to think “outside the box” and allowing them to put things into perspective, “live” the other person, see themselves and others around them differently… Audio Crumbs thus can be used by companies – for communication with and among their employees or with clients, partners and suppliers, associations, cultural venues (museums, theaters), public institutions, airports, etc.